branding Archives

Brand Essence vs. Brand Identity

Richard Flewitt Sep 17, 2015 Tagged with brand essence, brand identity, branding, leadership

Finding an image to go with articles can be quite a challenge, however this one completely …

Richard Flewitt Apr 10, 2015 Tagged with branding, leadership, scarcity-waste, somerset house, sustainability, syngenta

By using the word sustainable I’d invite you to consider two definitions of the word: Be able to …

Richard Flewitt Mar 3, 2015 Tagged with brand, branding, customer engagement, leadership, olly murs, radio 1

Well kind of….. OK, so this is not at all scientific, and it’s not actually proof…..but …