Does your Core Essence inform everything your company does from Marketing to Recruitment?
There is a lot of buzz around companies being purpose-lead at the moment, and putting my …
Tag: brand identity
(WHY+WHO) x COMMUNICATION = SUCCESS
Alternatively, the title in long-hand reads: the combination of your purpose and your people, when communicated …
Demystify the ‘fluff’ around your business – it’s what your customers like, trust and buy
Business isn’t ‘fluffy’ – that is what we are taught….. Business advisors, consultants and practitioners all work …
Brand Essence vs. Brand Identity
Finding an image to go with articles can be quite a challenge, however this one completely …
The Essence of your Brand is at the Heart of your Future Success
Does your sales, marketing and recruitment content focus on the following? What you do How you …
The Essence of your Brand is at the Heart of your Future Success Read more →
Prerequisite Ps to line up ahead of your Product, Profit and Process
We all know that, when it comes down to measuring success, your bottom line Profit is usually …
Prerequisite Ps to line up ahead of your Product, Profit and Process Read more →
Start with WHO as well as WHY
Your brand essence and company culture should work hand in hand to give customers and colleagues a …