Finding an image to go with articles can be quite a challenge, however this one completely encapsulates the point that I want to make; the Brand Essence of your company is a collection of characteristics that sit at the heart …
By using the word sustainable I’d invite you to consider two definitions of the word: Be able to last or continue for a long time Involving methods that do not completely use up or destroy natural resources* Those who are familiar with …
Well kind of….. OK, so this is not at all scientific, and it’s not actually proof…..but it highlights the fact that business owners and leaders need to nurture their people and their brand as much as, if not more than …
BBC Radio 1 proves Customers Engage with your Brand not your Products Read more »