Brand Essence vs. Brand Identity
Finding an image to go with articles can be quite a challenge, however this one completely …
leadership
The Essence of your Brand is at the Heart of your Future Success
Does your sales, marketing and recruitment content focus on the following? What you do How you …
The Essence of your Brand is at the Heart of your Future Success Read more →
Do you make Time to Step Back, Reflect and Recharge?
Not wanting to gloat I am at the start of week three of my holiday exploring …
Do you make Time to Step Back, Reflect and Recharge? Read more →
Listen, Share, Involve & Inspire: 2-way communication with your employees is key
As a CEO or business owner you will understand the immense value in taking the time to …
Listen, Share, Involve & Inspire: 2-way communication with your employees is key Read more →
Prerequisite Ps to line up ahead of your Product, Profit and Process
We all know that, when it comes down to measuring success, your bottom line Profit is usually …
Prerequisite Ps to line up ahead of your Product, Profit and Process Read more →
New Generation Leadership is Responsive, Dispruptive and Inclusive. Are you In?
There is definitely change in the air….. The traditional leadership model where leaders command and control …
New Generation Leadership is Responsive, Dispruptive and Inclusive. Are you In? Read more →
Start with WHO as well as WHY
Your brand essence and company culture should work hand in hand to give customers and colleagues a …
Leaders – are you creating a Sustainable Brand?
By using the word sustainable I’d invite you to consider two definitions of the word: Be able to …
Have you Discovered the Uniqueness of your Brand?
Whether you are a director of a multi-national organisation or the owner/director of a small business, …
Have you Discovered the Uniqueness of your Brand? Read more →
BBC Radio 1 proves Customers Engage with your Brand not your Products
Well kind of….. OK, so this is not at all scientific, and it’s not actually proof…..but …
BBC Radio 1 proves Customers Engage with your Brand not your Products Read more →