Your brand essence and company culture should work hand in hand to give customers and colleagues a true understanding of who you are and what you stand for. If you get that bit right, then as long as you have services …
Whether you are a director of a multi-national organisation or the owner/director of a small business, your reputation with clients relies on the recognition of your brand. Your brand might be a logo, a colour combination, a word… or your …
Have you Discovered the Uniqueness of your Brand? Read more »
I have begun to read what promises to be a great book on the future of leadership: “Riding the Creative Rollercoaster, how leaders evoke creativity, productivity and innovation” by Dr Nick Udall. Within the first few pages Nick describes …
Are Creativity & Innovation Essential to the Future of Leadership? Read more »
If my years spent in TV journalism taught me anything it was that people love a good story, and according to Paul J. Zak*, recent scientific studies are putting a much finer point on just how a well-constructed narrative can change our …
Why we love a good human story in communications – the science Read more »
Generation Y individuals have a huge influence in 2014, both as employees and as customers. Now in their 30s, many Gen Y employees are climbing the corporate ladder and beginning to take influential positions. Having grown up with technology they …
21st Century leaders reap the benefits of sharing their vision and empowering staff Read more »