There is a lot of buzz around companies being purpose-lead at the moment, and putting my cards on the table from the outset, I completely agree that the essence, or purpose of a company is key to growth and success… So …
Alternatively, the title in long-hand reads: the combination of your purpose and your people, when communicated to employees and customers effectively will lead to the success of your business OK, I am not, and never will be a mathematician so …
Business isn’t ‘fluffy’ – that is what we are taught….. Business advisors, consultants and practitioners all work hard to help us to manage our systems, processes and time to make sure that turnover, profit and process, sales, marketing and recruitment are all …
Finding an image to go with articles can be quite a challenge, however this one completely encapsulates the point that I want to make; the Brand Essence of your company is a collection of characteristics that sit at the heart …
Does your sales, marketing and recruitment content focus on the following? What you do How you do it How much it costs If it does you’re missing the point and probably attracting the wrong staff and customers. Although ultimately your …
The Essence of your Brand is at the Heart of your Future Success Read more »
We all know that, when it comes down to measuring success, your bottom line Profit is usually the key marker. We also know that to get to that profit we need great Products and efficient Processes to design, create, manage, promote, sell …
Prerequisite Ps to line up ahead of your Product, Profit and Process Read more »
Your brand essence and company culture should work hand in hand to give customers and colleagues a true understanding of who you are and what you stand for. If you get that bit right, then as long as you have services …