Do you know your Why? Lead by purpose
I love this… When you know your why, your what has more impact because you’re moving in or towards purpose…
Category: customer engagement
Is your company Soulless? Answer these ten questions to find out…
My belief is that, despite the title of this article, no company is without a soul. However it is often the case that the soul (or core essence, or company spirit) that was the reason for setting up the company in …
Is your company Soulless? Answer these ten questions to find out… Read more »
I found Passion in a New York Sweet Shop
After an amazing family trip to New York this is the last thing I thought I would be writing about! Yes, I found passion in abundance in a candy store, but probably not the kind of passion that immediately springs …
Does your Core Essence inform everything your company does from Marketing to Recruitment?
There is a lot of buzz around companies being purpose-lead at the moment, and putting my cards on the table from the outset, I completely agree that the essence, or purpose of a company is key to growth and success… So …
(WHY+WHO) x COMMUNICATION = SUCCESS
Alternatively, the title in long-hand reads: the combination of your purpose and your people, when communicated to employees and customers effectively will lead to the success of your business OK, I am not, and never will be a mathematician so …
Demystify the ‘fluff’ around your business – it’s what your customers like, trust and buy
Business isn’t ‘fluffy’ – that is what we are taught….. Business advisors, consultants and practitioners all work hard to help us to manage our systems, processes and time to make sure that turnover, profit and process, sales, marketing and recruitment are all …
Sustainable Growth requires Solid Foundations – Are you Prepared?
All business growth is built on a solid foundations, and while you may be leading a successful SME with healthy turnover, a good client base and a sought after product or service, you need to consider whether the foundations of your present business are …
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Prerequisite Ps to line up ahead of your Product, Profit and Process
We all know that, when it comes down to measuring success, your bottom line Profit is usually the key marker. We also know that to get to that profit we need great Products and efficient Processes to design, create, manage, promote, sell …
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Start with WHO as well as WHY
Your brand essence and company culture should work hand in hand to give customers and colleagues a true understanding of who you are and what you stand for. If you get that bit right, then as long as you have services …
Have you Discovered the Uniqueness of your Brand?
Whether you are a director of a multi-national organisation or the owner/director of a small business, your reputation with clients relies on the recognition of your brand. Your brand might be a logo, a colour combination, a word… or your …
Have you Discovered the Uniqueness of your Brand? Read more »